Google AdWords reports are used by advertisers to analyze there account metrics. It allows you to monitor the performance of your campaigns, ad groups, keywords and ads. In addition it allows you to identify important trends over time. This makes it easy to find area’s of low performance that needs to be optimized.
You can view your reports online or generate spreadsheets that you can download and analyze on your PC. You also have the option to have the reports automatically generated and emailed to you on a regular basis.
The report tab can be located in your AdWords account between the campaign management and analytics tabs. You can create different type of reports like, keyword performance, Ad performance, URL performance etc. You can set a data range for the statistics you would like to view in your report as well as the campaign or ad group.
The advance option section allows you to customize your columns and filter your report results. After selecting your advanced settings you can name and save your report. If you plan to reuse these settings for other reports you can save it as a template to reuse later. You can also schedule the report to run on a regular basis and email the results to you in a format you prefer. This allows you to monitor and detect changes automatically.