http://www.chipkin.com/articles Resources and News for industrial automation Thu, 15 May 2008 06:54:47 +0000 http://backend.userland.com/rss092 en The main objective for using a Google AdWords account is to attract more relevant traffic to your site witch in turn might lead to business transactions. If you don’t target your market correctly or you have a very niche market with lots of competition you can easily lose money with ... http://www.chipkin.com/articles/targeting-the-correct-market-with-your-google-adwords-campaign These keyword matching options help you to refine your ad targeting market, to control your cost and to increase your ROI. The four keyword matching options provided by the Google keyword editor are broad matches, phase matches, exact matches and negative keywords. These options control how broad or narrow you ... http://www.chipkin.com/articles/keyword-matching-options-by-google-adwords The most obvious way to achieve a better CTR is to write relevant ads. Relevant ads needs to contain most or all of the keywords the user typed in the search box. Thus in each of your Ad Groups only write ads that contain the keywords you bid on. These ... http://www.chipkin.com/articles/google-adwords-other-ways-of-achieving-a-higher-ctr One of the most important objectives for an AdWorks advertiser is to improve its CTR. This is because of the fact that you can pay less per click than ads below yours if you have a better CTR. One way of achieving this is by using negative keywords, especially if ... http://www.chipkin.com/articles/google-adwords-using-negative-keywords-to-increase-you-ctr-click-trough-rate Each keyword is assigned a dynamic variable called Quality Score. This Quality Score is a measure of how relevant your keyword is to your ad text and to the user’s search query. To calculate this variable a variety of factors needs to be considered. The Quality Score formula usually ... http://www.chipkin.com/articles/google-adwords-what-is-%e2%80%98quality-score%e2%80%99-and-what-does-it-influence With Google AdWords and there online advertising, a conversions occurs when a person clicks on your ad and it leads to, a purchase, signup, page view or lead. One of Google’s latest tools allows you to measure these conversions. This in turn helps you to identify how effective your Adwords ... http://www.chipkin.com/articles/google-adwords-conversion-tracking Password protecting a web directory is useful for restricting access to important information on your website that is not intended for everyone to see.  To password protect your web directory (using the Apache webserver) follow these steps:  1. Create a file called ".htaccess" in the web directory you want to password protect and paste the ... http://www.chipkin.com/articles/how-to-password-protect-a-web-directory When simplex 4100U's are networekd together the configuration of a FieldServer needs special considerations. Follow these steps 1. Use the correct input doc. It must say 'HW Ref'. This is the only report that can be used. 2. Use the HW Ref column to work out which card-point-subPoints you need to capture in the ... http://www.chipkin.com/articles/simplex-4100u-fieldserver-configurations Lets say you adopted all the best practices for installation of the network but you get intermittent or unacceptable performance because of packet loss, noise, collisions … Then you should consider hiring an expert to resolve your problems because now you are in the 'Art' part of RS485. These are ... http://www.chipkin.com/articles/what-can-go-wrong-with-485-and-bacnet-mstp All cables offer impedance (resistance). Some cables are designed so that the impedance is relatively independent of distance. You want one of these cables. A clue to knowing if you selected one is to look at the cable’s Nominal Impedance. If they quote a number such a 100Ohms you have ... http://www.chipkin.com/articles/bacnet-mstp-rs485-cable-selection-does-make-a-difference