Published by johanjacobs May 13th, 2008
in Uncategorized.
The main objective for using a Google AdWords account is to attract more relevant traffic to your site witch in turn might lead to business transactions. If you don’t target your market correctly or you have a very niche market with lots of competition you can easily lose money with your Google AdWords campaign. There […]
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These keyword matching options help you to refine your ad targeting market, to control your cost and to increase your ROI. The four keyword matching options provided by the Google keyword editor are broad matches, phase matches, exact matches and negative keywords. These options control how broad or narrow you are targeting your market.
The broad […]
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The most obvious way to achieve a better CTR is to write relevant ads. Relevant ads needs to contain most or all of the keywords the user typed in the search box. Thus in each of your Ad Groups only write ads that contain the keywords you bid on. These keywords can be placed anywhere […]
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One of the most important objectives for an AdWorks advertiser is to improve its CTR. This is because of the fact that you can pay less per click than ads below yours if you have a better CTR. One way of achieving this is by using negative keywords, especially if any of the keywords phrases […]
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Each keyword is assigned a dynamic variable called Quality Score. This Quality Score is a measure of how relevant your keyword is to your ad text and to the user’s search query. To calculate this variable a variety of factors needs to be considered. The Quality Score formula usually depends on whether it’s calculating […]
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With Google AdWords and there online advertising, a conversions occurs when a person clicks on your ad and it leads to, a purchase, signup, page view or lead. One of Google’s latest tools allows you to measure these conversions. This in turn helps you to identify how effective your Adwords ads and keywords are.
This is […]
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